MBA R & D

Publications - Faculty

Dr. V Vijay Durga Prasad

  • Dr. V Vijay Durga Prasad, (February 2018), “Demomonitisation and the Impact on Indian Economy” in a ‘Journal of Intercontinental Management Research Consortium’ a Special Edition Vol. VI, No. 1, Pg. 194-199. ISSN. Print 2347-1654. Online: 2321-0354 Impact Factor: 5.603. Chapters in Edited Volumes
  • Dr. V. Vijay Durga Prasad, (2017) “The Approach to Change Management Mirrors Management Mindset: A Study” in the book titled “Recent Innovations in Commerce, Management, Skill Development and E-Commerce (CMSDE)” published by PR Government College, Kakinada First Edition, Volume I, ISBN: 978-81-933256-4-3 Pg. 70-75.
  • Dr. V. Vijay Durga Prasad, (2017) “Women Entrepreneurship Growth and Prospects: A Study” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 9-13. Paper Presentations in International Conferences
  • Presented a paper titled "Women Entrepreneurship As the Way for Economic Development” at an UGC Sponsored Three Day International Seminar on “Women Entrepreneurship and Globalisatio: Issues and Challenges" organised by Acharya Nagarjuna University held during 2nd to 4th February 2018. Paper Presentations in National Conferences
  • Presented a paper titled “Demomonitisation and the Impact on Indian Economy” at a National Seminar on "Cash Vs Cashless Trade Challenges and Opportunities organised by the Department Of Commerce and Commerce with Computer Applications at Nandha Arts And Science College Erode On 9 February 2018.
  • Presented a paper titled “One Nation One Tax: GST - A Key Tax Reform” at a NHRD Sponsored National Seminar on 'Challenges of New India - Realising a Billion Aspirations" organized by Prasad V Potluri Institute of Technology held on 30th January 2018.
  • Presented a paper titled “The Approach to Change Management Mirrors Management Mindset: A Study” at a two day UGC Sponsored National Seminar on ‘Recent Innovations in Commerce, Management, Skill Development and E-Commerce’ organized by P R Government College, Kakinada held on 5th and 6th December 2017
    • Dr. V. Vijay Durga Prasad, (February 2017) “Women Entrepreneurship Growth and Prospects: A Study” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 9-13.
    • Dr. V. Vijay Durga Prasad, (February 2017) “Investment Scenario of Indian Retail Business” in the Intercontinental Journal of Finance and Review” Volume 5, Issue 2, ISBN: 2347-0354 Pg. 208-210.
    • Dr. V. VijayDurga Prasad, (December2016) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101
    • Dr. V Vijay Durga Prasad (November 2016), “Greenery of Green Marketing: Strategies of Indian Companies” in the Journal of Exclusive Management Science, a monthly international journal Special Issue, Pg.61-64, Online ISSN 2277-5684, Print: 2320-866X.
    • Dr. V Vijay Durga Prasad (September 2016), “Production and Export of Mango Fruit in India: An Empirical Analysis of Vijayawada Mango Market” in the International Journal of Haldia Institute of Technology (EIJFMR) Vol. II, No. 2A, Pg.121-133, ISSN 0973-6875.

    Mr. J Naveen Gupta

    1. J Naveen Gupta (February 2017), “MEASURES OF INDIAN BANKING SYSTEM : ERADICATION OF BLACK MONEY” in the International Journal of finance research review ISSN : 2347-1654 – print – impact factor 4.236, Volume 5, Issue 2 Special edition – February 2017. 2. J Naveen Gupta (January 2017), “Effects of Demonetization on Indian Banking system” in the Essence - Journal of Management Science and Research ISSN : 4357-1754 –, January 2017.

    Ms. M Sridevi

    • 1. Published a Paper titled (July 2016)“Indian Retail Sector: Its Investments” in an Edited Book Enchancing Competitiveness for Business Excellence with ISBN No:978-63-81208-44-1 in Vol-1 .(p.no 66-70)
    • 2. Published a Paper Titled (September 2016) “The Changing Environment in Life Insurance Industry” in International Journal of Innovation Technology and Management with ISSN No: 2394-594X at GudlavaleruEngg college, Gudlavaleru. (p no – 24-29)
    • 3. Published a Paper Titled (November 2016)“ Human Capital Development and Its Impact on Firms Performance” in Indian Journal of Applied Research with ISSN No: 2249-555X Impact factor: 3.6241 (p no – 40-42).
    • 4. Published a Paper Titled (January 2017)“ E Commerce in Developing Countries of Modern Systems: A Decisive Study” in a Journal of Intercontinental Management Research Consortium of Innovative Practices and its Impact on Business Sustainability with ISSN No: 2347- 1670&2347-1654 of Volume 4, Issue 1 Special Edition-II,Impact Factor 1.590&1.552 (pg.no: 210-212)

    U Ravi Kiran

    • Published a paper titled (October 2016)“Management of Stress Issues and Implications” in Indian Journal of Applied Research Pg. 34-36.

    U Chandra Mouli

    • 1. Published an Article in journal of advanced research in commerce and management studied titled “E-Tailing in India: the past, the present and the future”. With ISSN number ISSN 2394-837X.volume-3, page 177-185.

    G S Srinivas Murthy

    • 1. G. S Srinivas Murthy, (2017) “Rural Women Empowernment and Entreprenuership Development” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 21-24.
    • 2. G. S Srinivas Murthy, (February 2017) “Demonetization: collision on the Economy” in the Intercontinental Journal of Finance and Review” Volume 5, Issue 2, ISBN: 2347-0354 Pg. 378-382.
    • 3. G Srinivas Murthy (December 2016) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101.

    D.Yedukondalu

    Publications: International and National:

    • .Published a Paper titled “Health Prospects of Tribal Community-A Descriptive Study” in Paripex-Indian Journal of Research with ISSN NO: 2250-1991 Volume: 7, Issue: 1, January 2018, Impact Factor: 5.761.Index Copernicus(IC) value 86.18, ( Page:177-178).
    • Published a paper titled “Effect of Green taxes in Indian Economic reform”at ICSSR sponsored Two-day National seminar on “Green Accounting Issues and Implementation” with ISBN held on December 8th and 9th,2017 at department of Management studies,KBN Arts and Science College, Vijayawada.
    • .Published a paper titled “The Impact of Entrepreneurial Orientation and Marketing Innovation on Sustained Competitive Advantage of Female SMEs:A Conceptual Framework in ” National conference on Recent Trends in Commerce and Technology with ISBN : 978-93-80506-00-5 held on October 6 th,2017 at department of Commerce and Commerce, Gandhi Arts and Science College,Sathyamangalam.(page :34-37 ).
    • Published a Paper titled “Effective Teaching Practices at Higher Education : A Study” organized by Parvathaneni Brahmayya Siddhartha College of Arts & Science, in Collaboration with Andhra Pradesh State Council of Higher Education(APSCHE), Amaravathi, on 14th and 15th -03-,2017.
    • Published a Paper titled “Problems and Prospects of Rural Retailing in India” in Global Journal for Research Analysis with ISSN NO: 2277-8160 Volume: 6, Issue: 3, 03- 2017, Impact Factor: 4.547.Index Copernicus(IC) value 80.26, (Page: 551-552).
    • Published a paper titled “Corporate Governance And Business Ethics” in 5th International conference on Strategies for Business Excellence: Challenges and Opportunities with ISBN/ : 978-93-83038-47-3 held on 16 & 17th December 2016 at Malla Reddy College of Engineering and Technology, Hyderabad.(page :146-149 )
    • Published a paper titled “Empowerment of Women for Improved Quality of Life” in One day National Level Seminar on “Journey of Women from Home to Board Room” with ISBN:97881932824-9-6 , held on 8 March 2016 at Vijaya Institute of Management Sciences For Women, Vijayawada.(Page: 64 -68).

    Seminars & Conferences:

    National & International:
    • Presented a paper on “Strategic Implementation of Green Management among Indian Companies”in the National Conference on ‘Recent Trends in Commerce & Management (RTCM)” held on 7th February 2018 at Loyola College, Mettala.Nammakal,Tamilnadu
    • Presented a paper on “Aadhar is Empowering Digital Payment System in India”in the National seminar on “Challenges of New India - Realizing a billion Aspiration” held on January 30th ,2018 Organized by department of Management studies,PVP Siddhartha Institution of Technology,Vijayawada.
    • Presented a paper on “Effect of Green taxes in Indian Economic reform”at ICSSR sponsored Two-day National seminar on “Green Accounting Issues and Implementation” held on December 8th and 9th,2017 at department of Management studies,KBN Arts and Science College,Vijayawada.
    • Presented a paper on “Entrepreneurship development and opportunities in Indian economy ”a UGC Sponsored 2 day National seminar on “Economy and Entrepreneurship” held on October 27 and 28th ,2017 organised by PG department of Commerce and management studies,VRS and YRN College,Chirala.
    • Presented a paper on ““The Impact of Entrepreneurial Orientation and Marketing Innovation on Sustained Competitive Advantage of Female SMEs:A Conceptual Framework in ” National conference on Recent Trends in Commerce and Technology held on October 6 th,2017 at department of Commerce and Commerce,Gandhi Arts and Science College,Sathyamangalam
    Batch No Roll number Name of the Student Name of the Faculty Project Title No data available
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