HOD

Dr. V. Vijay Durga Prasad Professor & HOD

mba.hod@pscmr.ac.in

MBA News

Thirteen Students of II MBA got selected in Q Spider Company with a package of 3 LPA.
Ch. S. S. L. Hari Priya bearing Reg No: 22KT1E0015 has completed a 4-week online Internship on “Job Preparation”
Ch. S. S. L. Hari Priya, Reg No: 22KT1E0015 has completed a 6-week Online Training on “Advanced Human Resource Management”.
MBA I year and II-year students visited “Spectra Foods & Beverages Pvt. Ltd”. on 23rd July 2023.
First year MBA students are visited “Sastry Balm” on 7th July 2023
Dr. V Vijay Durga Prasad, Dr. S. Manikanta, Mr. S. Praveen and Mr. G. Sai Srinivas Murthy received a “Certificate of excellence” from Sparen & Gewinn Consulting firm for successful completion of intensive course in “Advanced Lean Six Sigma Yellow Belt Certification” in the month of July which was internationally accredited by CSSC.
Dr. V Vijay Durga Prasad, Professor, Dr. S. Manikanta, Mr. S. Praveen and Mr. G. Sai Srinivas Murthy have participated in AICTE sponsored two weeks faculty development programme (FDP) on “Applied Financial Econometric for Research” organized by Department of Management Studies, Pondicherry Engineering College, Puducherry from 3rd July to 15th July 2023.
S. Varalakshmi, Y. Sudha Chandra, SK. Zareena Begum and T. Bindhu Susmitha have participated in an “Inspiring Young leaders Session” titled “Designpreneur - A Designers Entrepreneurship Journey” organized on 28th July 2023 by Association of Indian Management Schools (AIMS)
Y. Sudha Chandra, S. Varalakshmi, and SK. Zareena Begum have participated in A Workshop on “Importance of Communication Skills” organized by Indira Institute of Technology and Sciences, Markapur on 14 July 2023.
SK. Zareena Begum, Y. Sudha Chandra, S. Varalakshmi have participated on Personality Development Workshop in the topic “Qualities of Success” organized by Internal Quality Assurance Cell of Indira Institute of Technology and Sciences, Markapur on 11th July 2023
T Bindu Susmitha SK. Zareena Begum, Y. Sudha Chandra, S. Varalakshmi have participated in a DEBATE, “Is Social media causing more harm than good for mental health?” organized by Internal Quality Assurance Cell and EEE department of Indira Institute of Technology and Sciences, Markapur on 11th July 2023

Publications - Faculty

Dr. V Vijay Durga Prasad

Dr. V Vijay Durga Prasad, (February 2018), “Demomonitisation and the Impact on Indian Economy” in a ‘Journal of Intercontinental Management Research Consortium’ a Special Edition Vol. VI, No. 1, Pg. 194-199. ISSN. Print 2347-1654. Online: 2321-0354 Impact Factor: 5.603. Chapters in Edited Volumes

Dr. V. Vijay Durga Prasad, (2017) “The Approach to Change Management Mirrors Management Mindset: A Study” in the book titled “Recent Innovations in Commerce, Management, Skill Development and E-Commerce (CMSDE)” published by PR Government College, Kakinada First Edition, Volume I, ISBN: 978-81-933256-4-3 Pg. 70-75.

Dr. V. Vijay Durga Prasad, (2017) “Women Entrepreneurship Growth and Prospects: A Study” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 9-13. Paper Presentations in International Conferences

Presented a paper titled "Women Entrepreneurship As the Way for Economic Development” at an UGC Sponsored Three Day International Seminar on “Women Entrepreneurship and Globalisatio: Issues and Challenges" organised by Acharya Nagarjuna University held during 2nd to 4th February 2018. Paper Presentations in National Conferences

Presented a paper titled “Demomonitisation and the Impact on Indian Economy” at a National Seminar on "Cash Vs Cashless Trade Challenges and Opportunities organised by the Department Of Commerce and Commerce with Computer Applications at Nandha Arts And Science College Erode On 9 February 2018.

Presented a paper titled “One Nation One Tax: GST - A Key Tax Reform” at a NHRD Sponsored National Seminar on 'Challenges of New India - Realising a Billion Aspirations" organized by Prasad V Potluri Institute of Technology held on 30th January 2018.

Presented a paper titled “The Approach to Change Management Mirrors Management Mindset: A Study” at a two day UGC Sponsored National Seminar on ‘Recent Innovations in Commerce, Management, Skill Development and E-Commerce’ organized by P R Government College, Kakinada held on 5th and 6th December 2017

Dr. V. Vijay Durga Prasad, (February 2017) “Women Entrepreneurship Growth and Prospects: A Study” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 9-13.
Dr. V. Vijay Durga Prasad, (February 2017) “Investment Scenario of Indian Retail Business” in the Intercontinental Journal of Finance and Review” Volume 5, Issue 2, ISBN: 2347-0354 Pg. 208-210.
Dr. V. VijayDurga Prasad, (December2016) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101
Dr. V Vijay Durga Prasad (November 2016), “Greenery of Green Marketing: Strategies of Indian Companies” in the Journal of Exclusive Management Science, a monthly international journal Special Issue, Pg.61-64, Online ISSN 2277-5684, Print: 2320-866X.
Dr. V Vijay Durga Prasad (September 2016), “Production and Export of Mango Fruit in India: An Empirical Analysis of Vijayawada Mango Market” in the International Journal of Haldia Institute of Technology (EIJFMR) Vol. II, No. 2A, Pg.121-133, ISSN 0973-6875.

Mr. S. Praveen

Publications: International and National:

Presented Research paper titled “Impact of Merger & Acquisition on Organizations” in International Journal of Innovative Technology and Exploring Engineering (IJITEE) with ISSN: 2278-3075, Volume-9, Issue-1, November 2019, Page No: 2901-2906, published by Blue Eyes Intelligence Engineering & Sciences Publication, available at https://www.ijitee.org/download/volume-9 issue-1.
Presented Research paper titled “The Implications of Social Media Marketing on Fashion Brand Purchase” in International Journal of Recent Technology and Engineering (IJRTE) with ISSN: 2277-3878, Volume-8, Issue-2S3, July 2019, Page No: 1140-1144, published by Blue Eyes Intelligence Engineering & Sciences Publication, available at https://www.ijrte.org/download/volume-8-issue-2s3.
Published Research paper titled “Accounting Cash Flow Statement” in Alochana Chakra Journal with ISSN: 2231-3990, Published by Alochana Chakra Journal having Impact Factor 6.3,Volume-9, Issue-5, June 2020 available at www.http://alochanachakra.in///
Published Research paper titled “Risk Management in Finance Sector” in Alochana Chakra Journal with ISSN: 2231-3990, Published by Alochana Chakra Journal having Impact Factor 6.3,Volume-9, Issue-5, June 2020 available at www.http://alochanachakra.in///
Published Research paper titled “Portfolio Management” in Alochana Chakra Journal with ISSN: 2231-3990, Published by Alochana Chakra Journal having Impact Factor 6.3,Volume-9, Issue-5, June 2020 available at www.http://alochanachakra.in///.
Published Research paper titled “GST in India: A key Tax Reform” with ISSN: 2231-3990, Published by Alochana Chakra Journal having Impact Factor 6.3,Volume-9, Issue-5, May 2020 available at www.http://alochanachakra.in///.
Published Research paper titled “Effectiveness of Performance Appraisal System in Selected Indian Companies” with ISSN: 2231-3990, Published by Alochana Chakra Journal having Impact Factor 6.3,Volume-9, Issue-5, May 2020 available at www.http://alochanachakra.in///.
Published Research paper titled “The Role of Human Resource Management in Organizations” in Social Science, Arts and Humanities Engineering Science A Multi disciplinary Journal with ISSN: 2278-4632, Published by JUNI KHYAT having Impact Factor 6.625,Volume-10, Issue-5, May 2020, Page No: 10-19, available at https://ugccare.unipune.ac.in/Apps1/User/WebA/SearchList
Published Research paper titled “Globalization and Strategic Human Resource Management: An Overview and Theoretical Framework” in Social Science, Arts and Humanities Engineering Science A Multi disciplinary Journal with ISSN: 2278-4632, Published by JUNI KHYAT having Impact Factor 6.625,Volume-10, Issue-5, May 2020, Page No: 01-09, available at https://ugccare.unipune.ac.in/Apps1/User/WebA/SearchList.
Published Research paper titled “A Study of Effectiveness of Selling Cost and its Impact on Sales with special reference to Indian Paint Industry” in Tathapi with ISSN: 2320-0693, having Impact Factor 5.6,Volume-19, Issue-5, April 2020, published by Tathapi available at https://www.cliojournal.org/index.php/0976-075X., https://www.tathapi.com/index.php/2320-0693/issue/view/5.
Published Research paper titled “A Study of Fundamental Analysis with reference to Indian Paint Industry” in CLIO An Annual Interdisciplinary Journal of History with ISSN: 0976-075X, having Impact Factor 5.50,Volume-6, Issue-2, April 2020, Page No: 79-88, published by EDUINDEX available at https://www.cliojournal.org/index.php/0976-075X.

Workshops & Webinars:

Participated in 2 days workshop on Outcome Based Education NBA Approach organized by Department of Mechanical Engineering, Dr Vithalrao Vikhe Patil College of Engineering Ahmednagar, Maharashtra.
Participated in online workshop on Research data analysis using MS-Excel organized by Shri Ramswaroop Memorial University dated on 1st May 2020.
Participated in One week workshop on Data Analysis and Optimization techniques by using Spread sheet organized by Eswar college of engineering, Guntur during 8th May 2020 to 14th May 2020.
Participated in national webinar on Economic-Financial Challenges and Learnings: Covid 19 Pandemic Impact organized by St.Berchmans College.
Participated in webinar on Scenario of the Start-Ups- Post Covid 19 organized by KSR College of Arts and Science and Institution's Innovation Council.
Participated in webinar on Industry 4.0 Technologies organized by Dr.SNS Rajalakshmi College of Arts and Science.

Mr. J Naveen Gupta

J Naveen Gupta (February 2017), “MEASURES OF INDIAN BANKING SYSTEM : ERADICATION OF BLACK MONEY” in the International Journal of finance research review ISSN : 2347-1654 – print – impact factor 4.236, Volume 5, Issue 2 Special edition – February 2017.
J Naveen Gupta (January 2017), “Effects of Demonetization on Indian Banking system” in the Essence - Journal of Management Science and Research ISSN : 4357-1754 –, January 2017.

Ms. M Sridevi

1. Published a Paper titled (July 2016)“Indian Retail Sector: Its Investments” in an Edited Book Enchancing Competitiveness for Business Excellence with ISBN No:978-63-81208-44-1 in Vol-1 .(p.no 66-70)
2. Published a Paper Titled (September 2016) “The Changing Environment in Life Insurance Industry” in International Journal of Innovation Technology and Management with ISSN No: 2394-594X at GudlavaleruEngg college, Gudlavaleru. (p no – 24-29)
3. Published a Paper Titled (November 2016)“ Human Capital Development and Its Impact on Firms Performance” in Indian Journal of Applied Research with ISSN No: 2249-555X Impact factor: 3.6241 (p no – 40-42).
4. Published a Paper Titled (January 2017)“ E Commerce in Developing Countries of Modern Systems: A Decisive Study” in a Journal of Intercontinental Management Research Consortium of Innovative Practices and its Impact on Business Sustainability with ISSN No: 2347- 1670&2347-1654 of Volume 4, Issue 1 Special Edition-II,Impact Factor 1.590&1.552 (pg.no: 210-212)

U Ravi Kiran

Published a paper titled (October 2016)“Management of Stress Issues and Implications” in Indian Journal of Applied Research Pg. 34-36.

U Chandra Mouli

1. Published an Article in journal of advanced research in commerce and management studied titled “E-Tailing in India: the past, the present and the future”. With ISSN number ISSN 2394-837X.volume-3, page 177-185.

G S Srinivas Murthy

published an article titled “Relating Individual and organizational values and behavior to business sustainability: A conceptual model ” in CLIO - An Annual Interdisciplinary Journal of History (Indexed, Peer reviewed and listed in UGC Care), ISSN No: 0976-075X, Volume 6, Issue 2, Impact factor 5.50.
published an article titled ”Entrepreneurship Edification: Conception, Distinctiveness and Implications for Teacher Education“ in Thathapi Indexed, Peer reviewed and listed in UGC Care journal, ISSN No: 2320-0693, Volume 19, Issue 5, Impact factor 5.6.
Conducted a Guest lecture on “Talent Acquisition in workplace 2025“ for I MBA students on 13th April 2020. Resource Person: Dr. Thamarai Selvi, Professor, Bharathidasan University, Tiruchirappalli, Tamilnadu.
successfully completed and topped the qualifying exam of “Three day workshop on Research Methodology“ organized by REST Society for Research International, Tamilnadu from 18th April to 20th April 2020
Participated in One Day Webinar on “Impact Of Covid�19 � Business And I.T“ organized by Post Graduate and Research Department of Commerce, J.J. College of Arts and Science (Autonomous), Pudukkottai, Tamilnadu on 25th April 2020.
G. S Srinivas Murthy, (2017) “Rural Women Empowernment and Entreprenuership Development” in the book titled “Journey of Women from Home to Board Room” published by Vrinda Publishing House, Chennai, First Edition, Volume I, ISBN: 978-81-932824-9-6 Pg. 21-24.
G. S Srinivas Murthy, (February 2017) “Demonetization: collision on the Economy” in the Intercontinental Journal of Finance and Review” Volume 5, Issue 2, ISBN: 2347-0354 Pg. 378-382.
G Srinivas Murthy (December 2016) “The Role of Organisational Marketing in the New Millennium” in the book titled “Emerging Trends in Marketing” published by Archers and Elevators Publishing House, Bangalore First Edition, Volume I, ISBN: 978-93-85640-37-7. Pg. 95-101.

D.Yedukondalu

Publications: International and National:

.Published a Paper titled “Health Prospects of Tribal Community-A Descriptive Study” in Paripex-Indian Journal of Research with ISSN NO: 2250-1991 Volume: 7, Issue: 1, January 2018, Impact Factor: 5.761.Index Copernicus(IC) value 86.18, ( Page:177-178).
Published a paper titled “Effect of Green taxes in Indian Economic reform”at ICSSR sponsored Two-day National seminar on “Green Accounting Issues and Implementation” with ISBN held on December 8th and 9th,2017 at department of Management studies,KBN Arts and Science College, Vijayawada.
.Published a paper titled “The Impact of Entrepreneurial Orientation and Marketing Innovation on Sustained Competitive Advantage of Female SMEs:A Conceptual Framework in ” National conference on Recent Trends in Commerce and Technology with ISBN : 978-93-80506-00-5 held on October 6 th,2017 at department of Commerce and Commerce, Gandhi Arts and Science College,Sathyamangalam.(page :34-37 ).
Published a Paper titled “Effective Teaching Practices at Higher Education : A Study” organized by Parvathaneni Brahmayya Siddhartha College of Arts & Science, in Collaboration with Andhra Pradesh State Council of Higher Education(APSCHE), Amaravathi, on 14th and 15th -03-,2017.
Published a Paper titled “Problems and Prospects of Rural Retailing in India” in Global Journal for Research Analysis with ISSN NO: 2277-8160 Volume: 6, Issue: 3, 03- 2017, Impact Factor: 4.547.Index Copernicus(IC) value 80.26, (Page: 551-552).
Published a paper titled “Corporate Governance And Business Ethics” in 5th International conference on Strategies for Business Excellence: Challenges and Opportunities with ISBN/ : 978-93-83038-47-3 held on 16 & 17th December 2016 at Malla Reddy College of Engineering and Technology, Hyderabad.(page :146-149 )
Published a paper titled “Empowerment of Women for Improved Quality of Life” in One day National Level Seminar on “Journey of Women from Home to Board Room” with ISBN:97881932824-9-6 , held on 8 March 2016 at Vijaya Institute of Management Sciences For Women, Vijayawada.(Page: 64 -68).

Seminars & Conferences:

National & International:

Presented a paper on “Strategic Implementation of Green Management among Indian Companies”in the National Conference on ‘Recent Trends in Commerce & Management (RTCM)” held on 7th February 2018 at Loyola College, Mettala.Nammakal,Tamilnadu
Presented a paper on “Aadhar is Empowering Digital Payment System in India”in the National seminar on “Challenges of New India - Realizing a billion Aspiration” held on January 30th ,2018 Organized by department of Management studies,PVP Siddhartha Institution of Technology,Vijayawada.
Presented a paper on “Effect of Green taxes in Indian Economic reform”at ICSSR sponsored Two-day National seminar on “Green Accounting Issues and Implementation” held on December 8th and 9th,2017 at department of Management studies,KBN Arts and Science College,Vijayawada.
Presented a paper on “Entrepreneurship development and opportunities in Indian economy ”a UGC Sponsored 2 day National seminar on “Economy and Entrepreneurship” held on October 27 and 28th ,2017 organised by PG department of Commerce and management studies,VRS and YRN College,Chirala.
Presented a paper on ““The Impact of Entrepreneurial Orientation and Marketing Innovation on Sustained Competitive Advantage of Female SMEs:A Conceptual Framework in ” National conference on Recent Trends in Commerce and Technology held on October 6 th,2017 at department of Commerce and Commerce,Gandhi Arts and Science College,Sathyamangalam